35% of Americans say that they have chosen not to purchase a certain brand because they find the ads distasteful and an additional 22% say they not done this, but have thought of doing so. 43% say they have never done this. Why People Choose Not To Purchase Certain Brands (Base: All U.S. Adults; % [...]

According to the second year of an Opinion Research Corporation consumer preference survey sponsored by Adfusion, consumers are more likely to read and act upon online advertising than they were a year ago. For the second year, consumers say articles that include brand information is the type of online advertising they’re most likely to read [...]

Gartner continues to investigate the changing balance of power from across its research areas, and selects Internet Technologies as the focus of this year’s crystal ball gazing.Here’s our future according to Gartner: By 2012, 20% percent of businesses will have no ownership of IT assets. Fueled by technological developments in 2009, such as virtualization and [...]

According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a [...]

The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Small Business Social [...]

According to statistics from Coupons.com, the Grocery iQ smartphone app grew 170% in value during 2009 to more than $858 million. By comparison, growth measures for newspaper coupon value last year ranged from 8% (per TNS Media Intelligence) to 16% (estimate from retail consultant Inmar.) As a result, says the report, redemption values on its [...]

According to The Compete Online Shopper Intelligence study, over 80 million consumers use shopping comparison sites every month. Sites like Cnet, Bizrate, and Yahoo! Shopping each attract over 20 million shoppers.  Only 6% of consumers surveyed as part of the study indicated that they conducted no research prior to their last online purchase.From instant price [...]

According to Online Retail Payments Forecast 2010 – 2014 by Javelin Strategy and Research, the online channel is continuing to grow in its importance to consumers. Today, 63% of consumers indicate that they are comfortable or very comfortable with shopping online, but 22% report they never make purchases online or haven’t made one in the past 12 months.Despite the [...]

According to the latest comScore report, 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5% one year ago. Access to Facebook via mobile browser grew 112% in the past year, while Twitter experienced a 347% jump.Mark Donovan, comScore senior vice president of mobile, said [...]